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gambleaware.org: A Standard in Responsible Gambling

As you might have already heard, gambleaware.org is going to stop providing its services in mitigating the problem gambling issue among gamblers. According to their official website, they plan to have closed the organization by 2026. For now, all the processes needed for this are being implemented.

Consequently, platforms dedicated to responsible gambling emerged to safeguard individuals and communities. Among these, GambleAware, available at gambleaware.org stood out as a supportive and educational resource, providing numerous tools to promote responsible gambling behaviors.

The prevalence of gambling, both online and in traditional settings, has posed serious challenges for individuals susceptible to its addictive nature.

by Vladyslav Lazurchenko

Last updated:

Gambleaware.org addressed these issues head-on by identifying the different problems associated with gambling addiction. The organization emphasized the critical need for focused intervention and supported strategies designed for individuals at risk, as well as those currently struggling with addiction.

Gambleaware.org engaged proactively with individuals and communities, emphasizing awareness, prevention, and support. 

With targeted campaigns, educational materials, and outreach initiatives, the organization always aimed to destigmatize conversations about gambling addiction and promote responsible behavior. Continue reading to learn more about the organization and discover how it helped address and reduce compulsive gambling.

About gambleaware.org

Website

www.gambleaware.org

Launched in

2008

CEO

Zoë Osmond

Company’s Address

GambleAware®

5th Floor, Lincoln House 

296-302 High Holborn 

WC1V 7JH 

Registration Details

Registered in England No 4384279 

Charity No England & Wales 1093910, Scotland SC049433

gambleaware.org was created to address the rising worries about gambling addiction and its effects on people and communities. 

Established with a clear mission to promote responsible gambling practices, the organization began its journey by providing essential resources and support to those affected by gambling-related harm. 

From its inception, gambleaware.org has been committed to 

  • raising awareness, 
  • offering assistance, and 
  • advocating for safer gambling environments.

Early Beginnings and Growth

Since its establishment in 2008, GambleAware had undergone remarkable growth and transformation. Originally a small initiative like ICRG, it evolved into a globally acknowledged leader in responsible gambling, impacting millions around the world. 

Gambleaware.org expanded its reach and impact in the fight against gambling addiction via

  • strategic partnerships and collaborations with industry stakeholders, 
  • advocacy groups, and 
  • government agencies that take the gambling loses, wins, and jackpots over.

Key Achievements and Impact

Over the years, gambleaware.org had reached several milestones in its mission to promote responsible gambling. 

The organization offered essential support to those looking for help with their gambling habits through a all-around range of resources, including 

  • helplines, 
  • counseling services, 
  • educational materials, and 
  • online tools, 

Notable achievements included:

  • Nearly 12,000 people annually received access to free, confidential treatment.
  • Over 41,000 calls were made to the National Gambling Helpline annually.
  • 60% campaign recognition rate for the Safer Gambling Campaign.
  • 74% campaign recognition rate for the National Gambling Treatment Service Campaign (NGTS).
  • Over 1100 pieces of media coverage secured for the NGTS.
  • 156% of coverage effectively conveyed the core message, incorporating keywords related to gambling harm.
  • 48.7 million reached from various publications for the NGTS.
  • 35,286 people screened for gambling harms, leading to 228 complete assessments and 179 referrals to the NGTS for treatment.
  • 37% of the campaign audience tried to exit their app before deciding to place a bet.
  • 210.8 million people reached by the Women’s Campaign media coverage.
  • Over one million visits to the GambleAware.org website since the Women’s Campaign launch.
  • 27% of high-risk men would contact the National Gambling Treatment Service.
  • 34% of high-risk men said they have used the National Gambling Treatment Service.
  • 20% of all high-risk male gamblers are aware of the National Gambling Treatment Service.
  • 23% of affected others are aware of the National Gambling Treatment Service.
  • Around 5,000 downloads of the Gambling Education Toolkit since 2019 for the Scottish Gambling Education Hub.

Partnerships and Endorsements

gambleaware.org had forged strategic partnerships with various organizations, including 800Gambler, gambling operators, healthcare providers, advocacy groups, and educational institutions. 

These partnerships have played a crucial role in amplifying the organization’s message and expanding its reach to new audiences. 

See the table below to know the partnerships GambleAware is currently running.

Stakeholder Types

Examples

Online Gambling Operators

  • Bet365 
  • William Hill 
  • 888 Holdings

Gaming Software Providers

  • Playtech
  • Microgaming
  • NetEnt

Industry Associations

Financial Institutions

  • Barclays
  • HSBC
  • Santander

Healthcare Providers

Support from important stakeholders, such as government agencies and well-known individuals in the gambling sector, reinforced GambleAware’s trustworthiness and its success in tackling gambling-related harm.

Looking Ahead

As gambleaware.org evolved to meet the changing gambling landscape, its dedication to fostering responsible gambling was steadfast. 

By emphasizing innovation, partnership, and community involvement, the organization was ready to advance its mission of establishing safer and healthier gambling environments for everyone. 

Services Offered by GambleAware

GambleAware.org offered essential services and resources that empower individuals to initiate positive changes in their lives, seek assistance as necessary, and regain control of their gambling habits. 

The organization provided a comprehensive range of support services with the goal of fostering responsible gambling behaviors and minimizing the risk of gambling-related harm across communities globally.

Counseling Services

gambleaware.org provided confidential counseling services to individuals affected by gambling addiction. Trained professionals offered 

  • educational materials
  • support, 
  • guidance, and 
  • therapeutic interventions. 

These measures helped individuals regain control over their gambling habits and address underlying issues contributing to their addiction.

Helplines 

The organization ran 24/7 helplines manned by trained counselors ready to provide immediate help and crisis intervention for individuals in need. 

These helplines offered a confidential and supportive space where individuals can discuss their concerns, obtain information, and get referrals to suitable support services.

Educational Materials

gambleaware.org offered a wide range of educational materials, including 

  • articles, 
  • guides, 
  • videos, and 
  • interactive tools.

It was done to raise awareness about responsible gambling practices and the potential risks of excessive gambling. 

These resources provided practical information, tips, and strategies for individuals to make informed decisions about their gambling behavior.

Online Forums and Support Groups

gambleaware.org featured online forums and support groups that connect individuals grappling with gambling addiction. These platforms offered a community where people could share experiences, seek advice, and gain encouragement from one another in a judgment-free space.

Self-Exclusion Tools

The organization provided self-exclusion tools enabling individuals to voluntarily step back from gambling activities for a set duration. This self-exclusion could aid individuals in breaking the cycle of compulsive gambling and establish a barrier to accessing gambling websites or venues when they are vulnerable.

Financial Counseling

gambleaware.org provided financial counseling services to individuals experiencing financial difficulties as a result of gambling addiction. Counselors offer 

  • practical advice, 
  • budgeting assistance, and 
  • debt management strategies.

Family Support Services

The organization provided support services for family members and friends impacted by a loved one’s gambling addiction. These family support services included education, resources, and counseling aimed at helping families manage the effects of gambling addiction and assist their loved ones on the path to recovery.

Engagement and Outreach Strategies By GambleAware

Through engagement and outreach strategies, gambleaware.org actively promoted responsible gambling practices, raised awareness about gambling-related harm, and provided support to individuals and communities affected by gambling addiction. 

Direction

Description

Examples

Online Campaigns

These campaigns raise awareness about responsible gambling practices, highlight the potential risks of excessive gambling, and promote the resources and support services offered by the organization.

  • Stigma programme
  • Bet Regret
  • Support and advice to keep your gambling under control
  • Know the Stakes

Workshops & Webinars

These sessions may be targeted at specific audiences. They cover a range of topics, including problem gambling identification, intervention strategies, and harm minimization measures. 

  • Exploring how financial institutions can use customer transactional data to detect and prevent gambling harm
  • Understanding how to estimate gambling prevalence and identifying the reported demand for treatment and support at a local level across Great Britain

Community Outreach Programs

Community outreach programs engage with local communities. These efforts aim to reach individuals at risk of developing gambling problems and provide them with access to support resources and services.

  • National Gambling Treatment Service campaign
  • Newport Citizens Advice
  • Money and Gambling: Practice, Insight, Evidence (MAGPIE)

Collaborations with Stakeholders

These collaborations involve joint initiatives, resource sharing, and coordinated efforts. By working together with stakeholders, GambleAware leverages collective expertise and resources to maximize its impact and reach a broader audience.

  • Personal Finance Research Centre (PFRC)
  • The Royal Society for Public Health (RSPH)
  • PSHE Association
  • Black and Minority Ethnic (BAME)

Digital Tools and Resources

These include self-assessment quizzes, budgeting calculators, and self-help guides designed to help individuals understand their gambling habits, set limits, and make informed decisions about their gambling activity. 

  • Gambling Education Toolkit
  • Bet Regret

The Gambling Education Toolkit 2022

The Gambling Education Toolkit aims to provide extensive resources and information to address youth gambling and its associated harms, highlighting the need for a public health approach and support for those affected.

Purpose

The toolkit is designed for professionals working with children, young people, families, and communities to address gambling-related issues. It offers adaptable materials for various settings and age groups.

Overall, the toolkit serves as a valuable resource for professionals to raise awareness, prevent gambling harms, and provide support to individuals and communities affected by gambling-related issues.

Components of the Program

  • Youth Work Outcomes and Session Plans
  • Partnership and Independence
  • Gambling Education and Prevention
  • Curriculum Integration
  • Activities and Templates
  • Support Services
  • Gambling Statistics and Participation.

How to Access GambleAware Services

Accessing the services offered by gambleaware.org is straightforward and confidential. Individuals seeking help or information can use these means:

Testimonials and Success Stories

The effects of gambleaware.org's efforts are evident in the numerous individuals and families that have gained from its services. Several testimonials are officially documented on the organization's Testimonials page

The testimonials highlight the significant influence of gambleaware.org's services on individuals and families struggling with gambling addiction, emphasizing the necessity of seeking help and support when required.